4 Poster Bed PID
- Ned Volk (Unlicensed)
Project Name | 4 Poster Bed |
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Designer/s | @Alinta Lim @dominic.harrison |
Project Deliverable | Design, develop & commercialize a 4 poster bed |
Start Date | Jul 14, 2022 |
Target Launch | Digital Launch. TBC |
Target Price Range | Sale price for King size = $5000 - $7000 |
Internal Resource Est. |
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Project Budget |
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Exp. CAPEX Cost |
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Product Proposition
King Living offers a substantial range of beds and mattresses, this range largely includes upholstered bed frames with an upholstered bed head. Currently King does not offer any 4 poster beds, which is seen as the pinnacle of luxury and affluency.
With the Cabana currently under development an opportunity has arose to use the aluminum extrusions and cast joints developed for the cabana in a luxurious 4 poster bed. Using the Cabana frame with new finishes coupled with an existing base and a new bed head to create a completely new 4 poster bed.
This 4 poster bed will come in Queen and King size, we must note that Queen and King sizes vary internationally
Range Gap
Currently King does offer a range of bed frames and mattresses although in this range there is not an offering of a 4 poster bed, this will fill this gap within the King range. A 4 poster bed is also the the icon of affluency and luxury, a brand image King aspires to.
Requirements for Success
What is the target requirements to make this a successful project?
Requirements |
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e.g. What are the functional and aesthetic requirements of the product? e.g. look, size, features etc. |
4 Poster bed |
Utilize the extrusion profile from Cabana |
Utilize the Aluminum casting from Cabana |
Utilize existing bed frame |
2022 release date, 2022 look book release |
Veneer look? Although to proceed with powder coat options if not possible |
Manufactured in Thailand |
No Support legs |
Key Risks & Considerations
What are the key risks involved in the project?
e.g. manufacturing risks, design complications, bottlenecks in the timeline, commercialization risks, brand discrepancies
Key Risks | Mitigation plan (Concept refinement phase) |
|---|---|
Release date being 2022. 2022 look book feature | TBD |
Stability of untested frame | Test in Turrella |
Veneering of cast corners | Get GL and Thailand to test early on in development. Proven now |
Safety requirements | Need to find if there is standardized testing |
Thailand manufacture | TBD, can still be manufactured in GL |
Strength of the extrusion | Testing in GL |
Design, Develop & Test
What Must be Designed?
Extrusion lengths
What must be Developed?
Veneering process
Bad base to frame connection
Bed head
Bed base modification
Packaging
What must be tested?
Strength and weight testing
Assembly method
Veneering
Packaging
Manufacturing Scope
Manufactured In-house
Bed head & upholstery
Procured Externally
Aluminum Cast corners
must be commissioned
Aluminum extrusions
must be commissioned
Veneering's
knock ins
Bolts and fixtures
Resourcing Estimates
Project Length | ||||||
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P I r n o t j e e n c s t i t y |
| Less than 3 months | 3 - 6 months | 6 - 9 months | 9 - 12 months | 12 months + |
High Designer = 1.0 FTE + | Medium | High | Very High | Very High | Very High | |
High-Med Designer = 0.75 - 1.0 FTE | Medium | High | High | Very High | Very High | |
Med Designer = 0.5 - 0.75 FTE | Low | Medium | High | High | Very High | |
Med-Low Designer = 0.25 - 0.5 FTE | Low | Low | Medium | Medium | High | |
Low Designer = 0 - 0.25 FTE | Low | Low | Low | Low | Medium | |
360 Marketing
For marketing to complete
360 Marketing plan
Sustainability
•How is this product going to hint towards the sustainable future KING strives for?