Outdoor Sofa

Ali Project Name	Outdoor Sofa
Designer/s	Manolo Bossi
Project Deliverable	Design, Develop & Commercialize an Outdoor sofa
Start Date	Oct 5, 2022
Target Launch	Post Winter 2023
Target Price Range	Comparable to Zaza (3 seater chaise = $4,700, 2 seater = $3,100)(on sale prices)
Internal Resource Est.
Project Budget
Exp. CAPEX Cost

Product Proposition

King Living currently have an outdoor range of sofas, King Living are looking to expand on their outdoor range. Manolo Bossi has proposed an outdoor sofa to be included in the King Living outdoor range. This sofa has been designed specifically for outdoor use. An asymmetric design that is also modular. At first look the sofa does not have the resemblance of a modular sofa due to asymmetry.

This sofa has a fresh and playful look while leveraging classic King attributes technologies such as puma flex, modularity and

The Outdoor Sofa will initially release:

2 module system (mirroring of one design)
Accessory Table

Future Release includes:

Accessory Sun shade

Range Extensions may include a coffee and side table utilizing the profile and cast corners developed for the sofa

Range Gap

Fresh and playful, while still modular (targeted towards the younger age group)
Designed for outdoor, majority of King outdoor, is an indoor design adapted for outdoor
Commercial use, due to the large use of a metallic frame

Requirements for Success

What is the target requirements to make this a successful project?

Requirements

Requirements
e.g. What are the functional and aesthetic requirements of the product? e.g. look, size, features etc.
Modular - Although doesn’t resemble a modular sofa from first impression
Asymmetric
Light (weight) through smart utilization of materials
Fresh, playful & eclectic look, to target younger age groups
Comparable to Zaza cost
Original aesthetics and functionality
The use of new materials - tbc
Keep the King comfort
Cushions - Clean lines, impeccable finish

Key Risks & Considerations

What are the key risks involved in the project?

e.g. manufacturing risks, design complications, bottlenecks in the timeline, commercialization risks, brand discrepancies

Key Risks	Mitigation plan (Concept refinement phase)

Key Risks	Mitigation plan (Concept refinement phase)
Disruptive image, disruptive for sales staff selling techniques
Education to the market of the sofa’s modularity
Integration of the puma flex
Cast Aluminum Mold costs
Bending Aluminum, New process at King
New design language for King
Mold lead time for Post Winter Release
New materials development & testing for post winter release

Design, Develop & Test

What Must be Designed?

n/a

What must be Developed?

Cushion
Puma flex system
Fabric Patterns

Back rest structure
Platform structure
Connection system (between backrest and platform)
Back rest internal structure

Casted joints
Tube bending
Knock-ins
Table accessory

What must be tested?

Tube bending
Back rest internal structure
Structure general assembly
Comfort
Strength of structure and connections

Manufacturing Scope

Manufactured In-house

Cushions
Pumaflex
Welded aluminum structures

Procured Externally

Casted corners (commissioning)
Aluminum profile (commissioning)
Plastic Knock-ins (commissioning)
Back/armrest internal structure

Resourcing Estimates

Project Length

Project Length
P I r n o t j e e n c s t i t y		Less than 3 months	3 - 6 months	6 - 9 months	9 - 12 months	12 months +
	High Designer = 1.0 FTE +	Medium	High	Very High	Very High	Very High
	High-Med Designer = 0.75 - 1.0 FTE	Medium	High	High	Very High	Very High
	Med Designer = 0.5 - 0.75 FTE	Low	Medium	High	High	Very High
	Med-Low Designer = 0.25 - 0.5 FTE	Low	Low	Medium	Medium	High
	Low Designer = 0 - 0.25 FTE	Low	Low	Low	Low	Medium

Initial Concepts and Sketches

360 Marketing

For marketing to complete
360 Marketing plan

Sustainability

•How is this product going to hint towards the sustainable future KING strives for?

New Product Development