Heirloom Range PID
- Ned Volk (Unlicensed)
Project Name | Heirloom Range |
|---|---|
Designer/s | @Pearson Bulmer (Unlicensed) |
Project Deliverable | Design, develop & commercialize large format timber dining collection |
Start Date | Jun 15, 2022 |
Target Launch | Post Summer 2023 |
Target Price Range | Similar Aspen. Could be priced higher |
Internal Resource Est. | 0.75 - 1.0 FTE During Design & Dev Project Length = 6 - 9 months |
Project Budget |
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Exp. CAPEX Cost |
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APPROVALS | ||
|---|---|---|
Department | Approver | Signature |
King Living | David King | |
Engineering | Tony Tawfik | |
Design | Pearson Bulmer | |
Marketing | Patricia Gigliotti | |
Product Proposition
The Heritage range is a timber base dining collection. This range inspired by David King is a large format dining setting made to last as a generational table. To create a strong presence the Heritage table is to feature a thick, engineered core, no veneer tabletop, reinforced by steel for a lifetime of use. Due to the premium construction method and presence of the Heritage pricing is to be comparable to the Aspen ++.
This Project is to focus on releasing the following items for the Post Summer 2023 sale:
6, 8 & 10 person fixed table
Four leg, leather chair
Using the Tuscany as a base and modernized
Using Australian leather
Range extension (Winter Sale)
6 > 8 person extension table
6 > 10 person extension table
Swivel Chair
Other
Australian timber version to be released at an unknown date
Range Gap
Thick top dining table that provides a grounded presence to the room
More premium construction method for a generational table
Larger format table
Requirements for Success
What is the target requirements to make this a successful project?
Requirements |
|---|
Large format and thick tabletop |
User friendly table extension mechanism |
Interchangeable legs for sales seasons |
Durable design and construction |
Post Summer 2023 release |
Range extension to feature Australian timbers |
Strength provided by smart utilization of steel |
25-year steel warranty |
Key Risks & Considerations
What are the key risks involved in the project?
e.g. manufacturing risks, design complications, bottlenecks in the timeline, commercialization risks, brand discrepancies
Key Risks | Mitigation plan (Concept refinement phase) |
|---|---|
Post summer 2023 release | Project broken into 2 releases, fixed and dynamic. Where the fixed features an updated existing chair. Project is also number 1 priority, with milestones in place |
Getting Australian timber to market at the same time | Has been agreed that the sourcing of an Australian timber is to not hold up release of the Heirloom range. |
3rd part manufacturers: lead times, quality, capability | To engage with suppliers earlier than phase gate process indicates to get ahead |
Differing mechanical properties of the multi-material construction | Will prove out theory early on with samples manufactured in Turella
|
Lead time for sample from Secco | To engage with Secco earlier than phase gate process indicates, to have a sample manufactured ahead of time. |
Design, Develop & Test
Heritage Table
What Must be Designed?
Interchangeable legs
Tabletop
Frame
Material layering (construction method for tabletop)
Extendable table mechanism integration
What must be Developed?
Interchangeable legs
Tabletop
Frame
Material layering (construction method for tabletop)
Seat layout
What must be tested?
Tabletop strength
Tabletop multi-material mechanical properties synergy
Strength of legs
Attachment method of legs to tabletop
Extendable table mechanism
Table stability
Chair Four leg
What Must be Designed?
Legs
Frame
Aesthetics/Proportions
Fabric pattern
What must be Developed?
Frame
Aesthetics/Proportions
What must be tested?
Ergonomics
Aesthetics/Proportions
Chair Swivel
What Must be Designed?
Frame
Legs
Swivel attachment method
Fabric Pattern
What must be Developed?
Frame
Legs
Swivel mounting plate
Fabric Pattern
Ergonomics
Aesthetics
Legs manufacturing process
What must be tested?
Strength
Aesthetics/Proportions
Ergonomics
Swivel
Longevity
Premium feel
Stability
Manufacturing Scope
Heritage Table
Manufactured In-house
Steel frames (jigs to be commissioned)
Legs and internal steel (jigs to be commissioned)
Metal finishing?
Procured Externally
Tabletop (new construction method needs commissioning)
Veneering on legs
Extension mechanism
Packaged and sent from timber supplier
Chair Four Leg
Manufactured In-house
Steel frames and
Upholstery
Procured Externally
Timber legs
Chair Swivel
Manufactured In-house
Steel frames
Upholstery
Procured Externally
Timber legs
Swivel mechanism
Swivel mounting plate
Resourcing Estimates
Project Length | ||||||
|---|---|---|---|---|---|---|
P I r n o t j e e n c s t i t y |
| Less than 3 months | 3 - 6 months | 6 - 9 months | 9 - 12 months | 12 months + |
High Designer = 1.0 FTE + | Medium | High | Very High | Very High | Very High | |
High-Med Designer = 0.75 - 1.0 FTE | Medium | High | High | Very High | Very High | |
Med Designer = 0.75 - 0.5 FTE | Low | Medium | High | High | Very High | |
Med-Low Designer = 0.5 - 0.25 FTE | Low | Low | Medium | Medium | High | |
Low Designer = 0 - 0.25 FTE | Low | Low | Low | Low | Medium | |
Initial Concept Ideation & Sketches
360 Marketing
For marketing to complete
360 Marketing plan
We can make things that can be handed down from generations to generations we can hand down the stories from generation to generation
1977 first table shown at the showgrounds in Moore park
Sustainability
•How is this product going to hint towards the sustainable future KING strives for?
Return on Investment
N/A DK approved