Elevate PID

Project Name	Elevate Desk
Designer/s	@MinaBassilious (Unlicensed) @Jordan Ruchalski (Unlicensed)
Project Deliverable	Design, develop & commercialize a motorized sit/stand desk
Start Date	Apr 30, 2022
Target Launch	Autumn 2023
Target Price Range	$1,500 - $2,000
Internal Resource Est.	0.25 – 0.5 FTE During development & design Project Length = 9 – 12 months
Project Budget
Exp. CAPEX Cost

Product Proposition

Currently King Living offers a limited range of desks and home office furniture. To fill this gap in the KING range a sit/stand desk is to be design, developed and commercialized.

Traditionally a sit/stand desk have a very distinct style. This style while practical, does not suit the home office in style. A more designer, and less utilitarian style is required for home office and KING difference, where the desk in the sitting position depicts as a standard desk.

The Elevate desk will come in one size and is to feature the following:

Solid timber tabletop, American oak & walnut
Blade style veneered legs, with curve hints to conform with the KING style moving forward
Medium size, approximately 1600mm * 800mm
Sympathetic to future KING office chair
Differentiate from the Eto desk

Range Gap

What gap in the range is this product addressing?

Requirements for Success

What is the target requirements to make this a successful project?

Requirements

Requirements
Vertically moves for sit/stand function
Minimum height = comfortable just sitting desk
Maximum height = 1100mm - 1200mm
Aesthetically is not perceived as sit/stand desk
Solid timber tabletop - American Oak & Walnut
Motor must be concealed neatly
Suits KING modern style when it is extended - sleek, neat & considered
Cable management to be considered, end user needs to “not know about it”
Flat pack and easy assembly
Discreet user interface
Differentiate from Eto desk

Key Risks & Considerations

What are the key risks involved in the project?

e.g. manufacturing risks, design complications, bottlenecks in the timeline, commercialization risks, brand discrepancies

Key Risks	Risk Mitigation Plan (Concept Refinement)

Key Risks	Risk Mitigation Plan (Concept Refinement)
Mostly dependable on 3rd party manufactures, risk in not owning manufacturing process, slim margins	Create BOM to understand profit margins
Table stability & compliance	Extensive design and testing to be completed before moving forward with development
Pinch Hazard & compliance	Design sit stand function so that it doesn’t create pinch point, therefore won’t need compliance for this hazard
Electrical compliance and safety compliance	Ideally procure 3rd party electrical items that already have been certified. If not King will have to undergo certification

Design, Develop & Test

What Must be Designed?

Initial Concept

What must be Developed?

Desk tabletop
Tabletop frame
Desk legs and feet
Motor mounting and integration
Cable management

What must be tested?

Motor functionality and load capacity
Desk tabletop strength
Desk legs and feet strength
Motor mounting and integration
Assembly process, strength and rigidity
User testing

Manufacturing Scope

Manufactured In-house

Steel frame (welding jigs)
Packaging and assembly (may have packaging inserts, may need mold)
Possibility to make legs inner construction in house

Procured Externally

Tabletop
Legs with adjustable feet
Motor and ancillaries
Mounting plates and integration
Cable management

Resourcing Estimates

Project Length

Project Length
P I r n o t j e e n c s t i t y		Less than 3 months	3 - 6 months	6 - 9 months	9 - 12 months	12 months +
	High Designer = 1.0 FTE +	Medium	High	Very High	Very High	Very High
	High-Med Designer = 0.75 - 1.0 FTE	Medium	High	High	Very High	Very High
	Med Designer = 0.75 - 0.5 FTE	Low	Medium	High	High	Very High
	Med-Low Designer = 0.5 - 0.25 FTE	Low	Low	Medium	Medium	High
	Low Designer = 0 - 0.25 FTE	Low	Low	Low	Low	Medium

360 Marketing

For marketing to complete
360 Marketing plan

Sustainability

•How is this product going to hint towards the sustainable future KING strives for?

New Product Development