Pillow PID
- Ned Volk (Unlicensed)
Project Name | Sleep+ Pillow |
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Designer/s | @zara fong @Alinta Lim |
Project Deliverable | Design, develop & commercialize a dual density pillow |
Start Date | Jul 14, 2022 |
Target Launch | Winter 2023 |
Target Price Range | Sale price = $250 - $350 |
Internal Resource Est. |
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Project Budget |
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Exp. CAPEX Cost |
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Product Proposition
King Living currently offers a sleep+ range, which is a range of mattresses. King does not offer a pillow option to go with the mattresses currently on offer. To fill this void @zara fong has proposed we offer a pillow that uses the same modularity and design direction as the mattress options in a pillow. This opportunity to upsell to clients throughout there purchasing journey will enable the client to come home to a full suite of King sleep products.
The Sleep+ Pillow will be tailorable to the comfort of the client, with the ability to deconstruct the pillow to wash and maintain. It is important the pillow has modularity, featuring fippable comfort, with form for support while still being stylish, all this while being made to last at an affordable price point.
It is key the pillow has a similar selling point as the sleep+ mattress. Once the client has bought into the sleep+ concept, they are more likely to proceed with purchasing a sleep+ pillow as an additional offer.
The sleep+ pillow may include the following options:
Size
Queen, King
Profile
Low, medium, high
Comfort
Soft, medium, firm (flippable for comfort tuning)
Form
Side & tummy, back
Fit Cover
Air fit, cool fit, warm fit
Range Gap
King living does not currently have a pillow offering.
Requirements for Success
What is the target requirements to make this a successful project?
Requirements |
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e.g. What are the functional and aesthetic requirements of the product? e.g. look, size, features etc. |
Offer different comfort options |
Offer different height options |
Affordable price |
Modular |
Washable covers |
Key Risks & Considerations
What are the key risks involved in the project?
e.g. manufacturing risks, design complications, bottlenecks in the timeline, commercialization risks, brand discrepancies
Key Risks | Mitigation plan (Concept refinement phase) |
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Cost to manufacture to achieve affordability |
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SKU control, to ensure it doesn’t get out of hand |
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Characterizing personal experience |
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Is the norm to offer try now and if the customer doesn’t like the pillow they can return it |
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Technical pillow may drive away “styling” customer |
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Design, Develop & Test
What Must be Designed?
What must be Developed?
Form and comfort
Fabric pattern
Layering system
Wash ability
Foam shape
What must be tested?
Form and comfort
layering system
wash ability
Durability
Manufacturing Scope
Manufactured In-house
Upholstery
sewing
Foam cutting
feather filling
Procured Externally
Shredded foam
If molded foam - foam molding
Requires commissioning of foam mold
Zips
Resourcing Estimates
Project Length | ||||||
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P I r n o t j e e n c s t i t y |
| Less than 3 months | 3 - 6 months | 6 - 9 months | 9 - 12 months | 12 months + |
High Designer = 1.0 FTE + | Medium | High | Very High | Very High | Very High | |
High-Med Designer = 0.75 - 1.0 FTE | Medium | High | High | Very High | Very High | |
Med Designer = 0.5 - 0.75 FTE | Low | Medium | High | High | Very High | |
Med-Low Designer = 0.25 - 0.5 FTE | Low | Low | Medium | Medium | High | |
Low Designer = 0 - 0.25 FTE | Low | Low | Low | Low | Medium | |
360 Marketing
For marketing to complete
360 Marketing plan
Sustainability
•How is this product going to hint towards the sustainable future KING strives for?
Return on Investment