Directors Chair PID
- Ned Volk (Unlicensed)
Project Name | Directors Chair |
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Designer/s | @Alinta Lim @dominic.harrison |
Project Deliverable | Design, develop & commercialize a Directors folding chair |
Start Date | Aug 1, 2020 |
Target Launch | Post Winter Sale 2023 |
Target Price Range | $250AUD |
Internal Resource Est. |
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Project Budget |
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Exp. CAPEX Cost |
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Product Proposition
Give a brief summery of the proposed project.
What is the product?
Where did the idea come from?
Design influences and aesthetic direction?
Is it part of a collection? Range Extensions?
What is the King ‘difference’?
KING currently has limited options for outdoor seating, Quay and Luna being the only two main options. To improve this range with extra functionality a directors style chair has been proposed.
It has been proposed the chair is to be manufactured using aluminum extrusions with seamless curves, to create a minimalistic design that folds to simply pack away when not in use or to take on an adventure.
Idea came from DK having a discussion with an interior designer
Due to the nature of the product it should be harder wearing as it may be subject to sea, salt, UV….
No visible fasteners
Smooth silent operation
The chair is to come in the following options:
Dining Chair
Occasional Chair
Range Gap
Small number of options for outdoor seating in the KING range
Folding chair for easy packing or day trips
Limited options for small format outdoor dining chairs, could help release the Olive 1800
Requirements for Success
What is the target requirements to make this a successful project?
Requirements |
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e.g. What are the functional and aesthetic requirements of the product? e.g. look, size, features etc. |
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Key Risks & Considerations
What are the key risks involved in the project?
e.g. manufacturing risks, design complications, bottlenecks in the timeline, commercialization risks, brand discrepancies
Key Risks | Mitigation plan (Concept refinement phase) |
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Forming of the arm (double curvature) |
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No visible fastener execution |
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Timeline (2 years, and still can’t manufacture) |
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Capital for Tooling, if knock-ins cant be consolidated |
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Premium product perceivability |
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Assembly method has interference, risk to damage powder coat |
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Pinching hazard |
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Strength. Moving parts + no fasteners, reduce strength & rigidity |
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Folding Mechanism |
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Design, Develop & Test
What Must be Designed?
What must be Developed?
Frame and manufacturing technique
Folding Mechanism
Ergonomics
Proportions and style
Armrests (snap on plastic cover) x 2
knock-ins x 2
Fabric Pattern x 2
What must be tested?
Folding mechanism
Manufacturing process
Strength
Ergonomics
Stability
assembly process
Manufacturing Scope
Manufactured In-house
Fabric and stitching
Aluminium frame (made in Thailand) (new processes to be commissioned)
Procured Externally
Plastic parts
knock-in
armrest
Assembly parts (metal)
Basic tube bending
Resourcing Estimates
Project Length | ||||||
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P I r n o t j e e n c s t i t y |
| Less than 3 months | 3 - 6 months | 6 - 9 months | 9 - 12 months | 12 months + |
High Designer = 1.0 FTE + | Medium | High | Very High | Very High | Very High | |
High-Med Designer = 0.75 - 1.0 FTE | Medium | High | High | Very High | Very High | |
Med Designer = 0.5 - 0.75 FTE | Low | Medium | High | High | Very High | |
Med-Low Designer = 0.25 - 0.5 FTE | Low | Low | Medium | Medium | High | |
Low Designer = 0 - 0.25 FTE | Low | Low | Low | Low | Medium | |
360 Marketing
For marketing to complete
360 Marketing plan
Sustainability
•How is this product going to hint towards the sustainable future KING strives for?