Platelet PID
- Ned Volk (Unlicensed)
Project Name | Platelet occasional table |
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Designer/s | @Alinta Lim @dominic.harrison |
Project Deliverable | Design, develop & commercialize a height adjustable occasional table set |
Start Date | Jun 22, 2022 |
Target Launch | Post Autumn 2023 |
Target Price Range | Comparable to monument price |
Internal Resource Est. | 0.25 - 0.5 FTE during design & Dev Project Length = 9 - 12 months |
Project Budget |
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Exp. CAPEX Cost |
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Product Proposition
KING LIVING currently sells a range of occasional tables, although this range does not cover height adjustable options, and is relatively sparse compared to competitor ranges. With the new curve dominate sofa design currently being developed complementing living furniture is a must.
Inspired by Alinta the platelet table is a premium offering; a curved plinth shaped occasional table with height adjustability, where the curves and voluminous base is a contrast to the existing products we currently have on the market.
For this project we aspire to design and develop the following
Side table
Coffee table
Indoor and outdoor versions with distinguished finishes
This project has to be complementary to
New curved sofa
Is versatile with the existing sofa range
Range Gap
Height adjustable
Curve inspired design
Plinth style base
Luxury materials
Requirements for Success
What is the target requirements to make this a successful project?
Requirements |
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Premium height adjustability |
Side and coffee table |
Premium offering in comparison to current KING range |
Indoor and outdoor variations with distinguished finishes |
Luxury materials |
Easy to move around the house |
Key Risks & Considerations
What are the key risks involved in the project?
e.g. manufacturing risks, design complications, bottlenecks in the timeline, commercialization risks, brand discrepancies
Key Risks | Mitigation plan (Concept refinement phase) |
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Material to use |
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Height adjustable mechanism, no current supplier |
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Construction method for base (outside/inside versatility) |
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Strength of connection method if MDF top |
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Possible large shipping package if it cant be flat packed due to gas strut |
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mechanism not suitable for outdoor |
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If molded parts high CAPEX costs |
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Unknown timeline |
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Design, Develop & Test
What Must be Designed?
What must be Developed?
Form of base
Form of tabletop
mechanism and mounting for height adjustability mech
manufacturing process of base
Table top mounting
Manufacturing process for tabletop
packaging
What must be tested?
height adjustability mech, longevity? usability, premium feel
Stability/tipping
Outdoor usage
Strength of assembly and mounted parts
packaging
Manufacturing Scope
Manufactured In-house
Assembly and packaging
Procured Externally
Base (New process)
Tabletop (Likely new process)
Height adjustable mechanism
Mounting parts
Resourcing Estimates
Project Length | ||||||
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P I r n o t j e e n c s t i t y |
| Less than 3 months | 3 - 6 months | 6 - 9 months | 9 - 12 months | 12 months + |
High Designer = 1.0 FTE + | Medium | High | Very High | Very High | Very High | |
High-Med Designer = 0.75 - 1.0 FTE | Medium | High | High | Very High | Very High | |
Med Designer = 0.5 - 0.75 FTE | Low | Medium | High | High | Very High | |
Med-Low Designer = 0.25 - 0.5 FTE | Low | Low | Medium | Medium | High | |
Low Designer = 0 - 0.25 FTE | Low | Low | Low | Low | Medium | |
Initial Concept Ideation & Sketches
360 Marketing
For marketing to complete
360 Marketing plan
Sustainability
•How is this product going to hint towards the sustainable future KING strives for?