Product Proposition
KING living currently offers a limited home office range. This range consists of two desks, the Eto desk is one offering. To update this range Tom Fereday has proposed a new Eto desk. This project is a complete re-design of the Eto desk, starting from the ground up to design and develop something completely new and unique.
MinaBassilious (Unlicensed) & Jordan Ruchalski (Unlicensed) will be focusing on the integration of the complete desk eco system. To achieve this all accessories have to be design and developed to be incorporated within this range. The desk will be electrified with integrated wireless charging, sleek cable management and storage to keep the user inspired and productive.
The product will include the following, with all powered devices wirelessly powered.
Desk
Task Light
Table Lamp
Cable Management
Monitor Stand
Tray
Laptop stand
Range Gap
KING living has a very limited range of office equipment. The new Eto desk will ensure the limited range of desks will continue to be a modern offering for the modern consumer. In the greater market, there is a lack of completely integrated desks especially with the unique ability to wirelessly charge and power accessories on the go.
Requirements for Success
What is the target requirements to make this a successful project?
Requirements |
|---|
e.g. What are the functional and aesthetic requirements of the product? e.g. look, size, features etc. |
Wirelessly charge and power accessories |
Minimize visible cables |
Suite of wireless and functional accessories: Task Light, Table Lamp, Cable Management, Monitor Stand, Tray, Laptop stand |
Timber style tabletop |
Metal legs? |
New timber finish? |
Hidden drawer? |
Key Risks & Considerations
What are the key risks involved in the project?
e.g. manufacturing risks, design complications, bottlenecks in the timeline, commercialization risks, brand discrepancies
Key Risks | Mitigation plan (Concept refinement phase) |
|---|---|
Cable management execution | |
Electrical compliance | |
3rd party Suppliers, managing quality, timelines and supply | |
External Designer, slow down design and development phase, pleasing all parties | |
Design, Develop & Test
What Must be Designed?
What must be Developed?
Tabletop
Legs
Slimline drawer and mechanism
Task light
Table Lamp
Cable Management
Monitor Stand
Tray
Laptop stand
Wireless charging
Aesthetics/form
What must be tested?
Electrical compliance
Wireless charging
Aesthetics/form
Usability
Manufacturing Scope
Manufactured In-house
xxxx
Procured Externally
Tabletop
Legs?
Drawer construction
Drawer mechanism
Task light
Electricals and base
Table Lamp
Electricals and base
Monitor Stand
Tray
Laptop stand
Cable management
Resourcing Estimates
Project Length | ||||||
|---|---|---|---|---|---|---|
P I r n o t j e e n c s t i t y | Less than 3 months | 3 - 6 months | 6 - 9 months | 9 - 12 months | 12 months + | |
High Designer = 1.0 FTE + | Medium | High | Very High | Very High | Very High | |
High-Med Designer = 0.75 - 1.0 FTE | Medium | High | High | Very High | Very High | |
Med Designer = 0.5 - 0.75 FTE | Low | Medium | High | High | Very High | |
Med-Low Designer = 0.25 - 0.5 FTE | Low | Low | Medium | Medium | High | |
Low Designer = 0 - 0.25 FTE | Low | Low | Low | Low | Medium | |
Initial Concept Ideation & Sketches
360 Marketing
For marketing to complete
360 Marketing plan
Sustainability
•How is this product going to hint towards the sustainable future KING strives for?