Date | 30/08/22 |
|---|---|
Attendees | |
Apologies |
SPRING SALE (3 Weeks)
Shoal Water | Palm Cove | Eden Check-O | Avoca-O | Richmond | |
|---|---|---|---|---|---|
Cylindo | Being Shipped | Being Shipped | Being Shipped | Being Shipped | Being Shipped |
E-commerce brief | |||||
E-commerce Update | |||||
All Asset completion | |||||
Blog/Press Release | |||||
EDM, social, PR & Paid Launch | |||||
Promo Codes | |||||
Packages/components made live for launch | |||||
Marketing copy |
POST SPRING SALE (10 Weeks)
Issho Console | Morpheus Occasional Table | Banksia Cut, Serve & Display | Fleur Tub Chair | Futuro | Oceania-O | |
|---|---|---|---|---|---|---|
Space Planner | n/a | n/a | ||||
2D Line Drawings (Webscreen) | completed | completed | n/a | completed | n/a | n/a |
Product Cards | Grant Requires assets & information | n/a | completed | n/a | n/a | |
Product Information sheet | Design Completed - Need formatting | Design Completed - Need formatting | Design Completed - Need formatting | completed | n/a | n/a |
Instruction manual & Care | Completed | n/a | n/a | n/a | n/a | |
Sales onboarding video | n/a | n/a | n/a | n/a | ||
Cylindo | In Progress | In Progress | n/a | In Progress | Completed | No Cuttings Available Yet |
Deep etch | completed | completed | completed | |||
Lifestyle Imagery | Completed | completed | n/a | |||
Video content | n/a | n/a | completed | |||
Opening offers draft | ||||||
Flock Shipping Update |
SUMMER SALE (17 Weeks)
Aura Light | Quilty | Club | |
|---|---|---|---|
SAP Update | |||
Pricing Update | |||
Flock Order | |||
Delivery of Marketing samples | n/a | ||
Deep Etch | |||
Lifestyle Imagery | completed | ||
Video Content | |||
2D line drawings | |||
Product Cards | |||
Product information sheet | |||
Instruction manual & Care | |||
Space planner | n/a | ||
Sales Onboarding video | n/a | ||
Cylindo Kick-off | n/a | No Information Provided Yet | Completed Already |
POST SUMMER SALE (24 Weeks)
Heritage Fixed Table | Tasman Chair | Magnolia Chair | Aura Pendant Light | Luna Wood Indoor barstool | Pallino P Light | Amalfi | Viva+Roma Rebrand | |
|---|---|---|---|---|---|---|---|---|
Design & Manufacturing Update | Being Sampled - On Track | Being Sampled- On Track | Being Sampled - On Track | Being Sampled - On Track | Being Sampled - On Track | Being Sampled - On Track | ||
SKU and package selection | ||||||||
SAP and pricing information | ||||||||
Visual Merchandising Flock selection | ||||||||
Marketing Samples Required/Update on samples | Being Produced in Turrella | Being Produced in GL and then sea freighted | Being Produced at Secco (China) First 2 completed | Being Produced at Infinitelux (China) | Being produced GL/Secco | Being Produced at Infinitelux (China) |
Soft/Hard Launch
Overview
Currently for some fabrics, King utilizes a 2 phase approach to releasing fabrics; a soft and hard launch. Below are the requirement for each of the launch.
Soft/Hard Launch | |
|---|---|
Hangers | Minimum for in store soft launch |
Stock at GL and Thai | |
Entered into SAP | |
Family Waterfall | Minimum for online soft launch |
Flat Swatch Image | |
Folded Swatch Image | |
Swatches | Requirements for hard launch |
Lifestyle Imagery | |
Flock (If Required) | |
Cylindo | |
Current Execution:
Team Feedback:
Product Card Front Page
Overview
For products King Living produce a “Product Card” This card entails important information about the product along with 2D drawings to show all possible configurations. The front page of this document currently utilizes deep etch and/or lifestyle imagery. Slowing down the process to complete the product card.