Date | 30/08/22 |
|---|---|
Attendees | |
Apologies |
SPRING SALE (3 Weeks)
Shoal Water | Palm Cove | Eden Check-O | Avoca-O | Richmond | |
|---|---|---|---|---|---|
Cylindo | |||||
E-commerce brief | |||||
E-commerce Update | |||||
All Asset completion | |||||
Blog/Press Release | |||||
EDM, social, PR & Paid Launch | |||||
Promo Codes | |||||
Packages/components made live for launch | |||||
Marketing copy |
POST SPRING SALE (10 Weeks)
Issho Console | Morpheus Occasional Table | Banksia Cut, Serve & Display | Fleur Tub Chair | Futuro | Oceania-O | |
|---|---|---|---|---|---|---|
Space Planner | n/a | n/a | ||||
2D Line Drawings (Webscreen) | n/a | n/a | ||||
Product Cards | n/a | n/a | ||||
Product Information sheet | n/a | n/a | ||||
Instruction manual & Care | n/a | n/a | ||||
Sales onboarding video | ||||||
Cylindo | n/a | |||||
Deep etch | ||||||
Lifestyle Imagery | n/a | |||||
Video content | n/a | n/a | completed | |||
Opening offers draft | ||||||
Flock Shipping Update |
SUMMER SALE (17 Weeks)
Aura Light | Richmond | Quilty | Club | |
|---|---|---|---|---|
SAP Update | ||||
Pricing Update | ||||
Flock Order | ||||
Delivery of Marketing samples | n/a | |||
Deep Etch | ||||
Lifestyle Imagery | completed | |||
Video Content | ||||
2D line drawings | ||||
Product Cards | ||||
Product information sheet | ||||
Instruction manual & Care | ||||
Space planner | n/a | |||
Sales Onboarding video | n/a | |||
Cylindo Kick-off | n/a |
POST SUMMER SALE (24 Weeks)
Heritage Fixed Table | Tasman Chair | Magnolia Chair | Aura Pendant Light | Luna Indoor barstool | Pallino P Light | Amalfi | Viva+Roma Rebrand | |
|---|---|---|---|---|---|---|---|---|
Design Update/ notable changes | ||||||||
Manufacturing update | ||||||||
SKU and package selection | ||||||||
SAP and pricing information | ||||||||
Visual Merchandising Flock selection | ||||||||
Marketing Samples Required/Update on samples |
Soft/Hard Launch
Overview
Currently for some fabrics, King utilizes a 2 phase approach to releasing fabrics; a soft and hard launch. Below are the requirement for each of the launch.
Soft/Hard Launch | |
|---|---|
Hangers | Minimum for in store soft launch |
Stock at GL and Thai | |
Entered into SAP | |
Family Waterfall | Minimum for online soft launch |
Flat Swatch Image | |
Folded Swatch Image | |
Swatches | Requirements for hard launch |
Lifestyle Imagery | |
Flock (If Required) | |
Cylindo | |
Current Execution:
Team Feedback:
Product Card Front Page
Overview
For products King Living produce a “Product Card” This card entails important information about the product along with 2D drawings to show all possible configurations. The front page of this document currently utilizes deep etch and/or lifestyle imagery. Slowing down the process to complete the product card.