Product Proposition
Currently King Living offers a limited range of desks and home office furniture. To fill this gap in the KING range a sit/stand desk is to be design, developed and commercialized.
Traditionally a sit/stand desk have a very distinct style. This style while practical, does not suit the home office in style. A more designer, and less utilitarian style is required for home office and KING difference, where the desk in the sitting position depicts as a standard desk.
The Elevate desk will come in one size and is to feature the following:
Solid timber tabletop, American oak & walnut
Blade style veneered legs, with curve hints to conform with the KING style moving forward
Medium size, approximately 1600mm * 800mm
Sympathetic to future KING office chair
Differentiate from the Eto desk
Range Gap
What gap in the range is this product addressing?
Requirements for Success
What is the target requirements to make this a successful project?
Requirements |
|---|
Vertically moves for sit/stand function |
Minimum height = comfortable just sitting desk |
Maximum height = 1100mm - 1200mm |
Aesthetically is not perceived as sit/stand desk |
Solid timber tabletop - American Oak & Walnut |
Motor must be concealed neatly |
Suits KING modern style when it is extended - sleek, neat & considered |
Cable management to be considered, end user needs to “not know about it” |
Flat pack and easy assembly |
Discreet user interface |
Differentiate from Eto desk |
Key Risks & Considerations
What are the key risks involved in the project?
e.g. manufacturing risks, design complications, bottlenecks in the timeline, commercialization risks, brand discrepancies
Key Risks | Risk Mitigation Plan (Concept Refinement) |
|---|---|
WFH reducing as Covid becomes an endemic | |
Mostly dependable on 3rd party manufactures, risk in not owning manufacturing process, slim margins | |
Table stability & compliance | |
Pinch Hazard & compliance | |
Electrical compliance and safety compliance |
Design, Develop & Test
What Must be Designed?
Initial Concept
What must be Developed?
Desk tabletop
Tabletop frame
Desk legs and feet
Motor mounting and integration
Cable management
What must be tested?
Motor functionality and load capacity
Desk tabletop strength
Desk legs and feet strength
Motor mounting and integration
Assembly process, strength and rigidity
User testing
Manufacturing Scope
Manufactured In-house
Steel frame (welding jigs)
Packaging and assembly (may have packaging inserts, may need mold)
Possibility to make legs inner construction in house
Procured Externally
Tabletop
Legs with adjustable feet
Motor and ancillaries
Mounting plates and integration
Cable management
Resourcing Estimates
Project Length | ||||||
|---|---|---|---|---|---|---|
P I r n o t j e e n c s t i t y | Less than 3 months | 3 - 6 months | 6 - 9 months | 9 - 12 months | 12 months + | |
High Designer = 1.0 FTE + | Medium | High | Very High | Very High | Very High | |
High-Med Designer = 0.75 - 1.0 FTE | Medium | High | High | Very High | Very High | |
Med Designer = 0.75 - 0.5 FTE | Low | Medium | High | High | Very High | |
Med-Low Designer = 0.5 - 0.25 FTE | Low | Low | Medium | Medium | High | |
Low Designer = 0 - 0.25 FTE | Low | Low | Low | Low | Medium | |
360 Marketing
For marketing to complete
360 Marketing plan
Sustainability
•How is this product going to hint towards the sustainable future KING strives for?