Product Proposition
The Jasper lounge is turning 20 years old in 2023. In this time the Jasper has only had one major update, therefore the current offering internally known as the Jasper 2.
For the 20th anniversary, King is celebrating the Jasper, and for this occasion, the King team are developing and refining the Jasper for its birthday, new features and refinements include:
New Light (To be released at a later date to the other updates, due to long development lead time)
New shelves with curves to soften edges and to follow lines of the sofa
New smart pockets, to streamline smart pocket look (magnets?)
Rounded backed corner piece, alike the Kato
Extra cushion option. Premium firm seating option
Overall Comfort Improvement
Bolster flap???
Range Gap
Jasper was updated in 2018. It is now appropriate to update the Jasper to keep inline with King values and design direction.
Requirements for Success
What is the target requirements to make this a successful project?
Requirements |
|---|
e.g. What are the functional and aesthetic requirements of the product? e.g. look, size, features etc. |
Improved overall comfort |
Add an extra cushion comfort option. That offers a firmer option |
New shelves
|
New smart pockets
|
Round Backed Corner piece
|
Light
|
Key Risks & Considerations
What are the key risks involved in the project?
e.g. manufacturing risks, design complications, bottlenecks in the timeline, commercialization risks, brand discrepancies
Key Risks | Mitigation plan (Concept refinement phase) |
|---|---|
Post summer release | |
Photoshoot in October | |
Cannibalizing’s Kato with round back corner piece | |
Solution for pockets, cost if we are to go with magnets | |
Lead time of light | |
Increase of SKU’s | |
Cost of new shelves | |
Duo cot - lead time for GL | |
Back cushion fill possible change in GL, to what is used in Thailand |
Design, Develop & Test
What Must be Designed?
Shelving
Aesthetics to match Jasper lines
light
Complete design
Curved back
Internal frame
fabric Patterns
Foam shape
What must be Developed?
Pocket system
manufacturing process
streamlined pockets
Shelving
Timber Joining method
Veneering
Increased comfort
Seating ergonomics/angles
Cushioning and foam
Premium firm seat cushion
Cushioning and foam
Light
??
Curved back
Internal frame
Fabric patterns
foam shape
What must be tested?
Pocket system
Manufacturing process
fatigue
Shelving
Veneering
Strength
Comfort
Perceived comfort / user testing
Premium firm
Perceived comfort / user testing
Light
aesthetic
compliance
functionality
Curved back
Strength
Aesthetics
Manufacturing Scope
Manufactured In-house
Smart pockets
Curved Back
Premium firm seat cushion
Improved comfort
Procured Externally
Timber shelves
Light
Resourcing Estimates
Project Length | ||||||
|---|---|---|---|---|---|---|
P I r n o t j e e n c s t i t y | Less than 3 months | 3 - 6 months | 6 - 9 months | 9 - 12 months | 12 months + | |
High Designer = 1.0 FTE + | Medium | High | Very High | Very High | Very High | |
High-Med Designer = 0.75 - 1.0 FTE | Medium | High | High | Very High | Very High | |
Med Designer = 0.5 - 0.75 FTE | Low | Medium | High | High | Very High | |
Med-Low Designer = 0.25 - 0.5 FTE | Low | Low | Medium | Medium | High | |
Low Designer = 0 - 0.25 FTE | Low | Low | Low | Low | Medium | |
Light Concepts and Sketches
Rounded Back Corner Piece
Light
Shelves
Smart pockets
360 Marketing
For marketing to complete
360 Marketing plan
Sustainability
•How is this product going to hint towards the sustainable future KING strives for?