Product Proposition
Give a brief summery of the proposed project.
What is the product?
Where did the idea come from?
Design influences and aesthetic direction?
Is it part of a collection? Range Extensions?
What is the King ‘difference’?
Range Gap
What gap in the range is this product addressing?
Requirements for Success
What is the target requirements to make this a successful project?
Requirements |
|---|
e.g. What are the functional and aesthetic requirements of the product? e.g. look, size, features etc. |
XXXXX |
XXXXX |
XXXXX |
XXXXX |
Key Risks & Considerations
What are the key risks involved in the project?
e.g. manufacturing risks, design complications, bottlenecks in the timeline, commercialization risks, brand discrepancies
Key Risks | Mitigation plan (Concept refinement phase) |
|---|---|
XXXXX | |
XXXXX | |
XXXXX | |
XXXXX |
Design, Develop & Test
What Must be Designed?
Aesthetics, function, components
What must be Developed?
Iterative work, or some kind or scope of work that confirms that the design works
What must be tested?
List parts/tests that may be completed. E.g., functional, process, material, compliance, or market testing.
Manufacturing Scope
Manufactured In-house
xxxx
xxxx
xxxx
Note any new processes or materials to be commissioned
Procured Externally
xxxx
xxxx
xxxx
Note any new processes or materials to be commissioned
Resourcing Estimates
Project Length | ||||||
|---|---|---|---|---|---|---|
P I r n o t j e e n c s t i t y | Less than 3 months | 3 - 6 months | 6 - 9 months | 9 - 12 months | 12 months + | |
High Designer = 1.0 FTE + | Medium | High | Very High | Very High | Very High | |
High-Med Designer = 0.75 - 1.0 FTE | Medium | High | High | Very High | Very High | |
Med Designer = 0.75 - 0.5 FTE | Low | Medium | High | High | Very High | |
Med-Low Designer = 0.5 - 0.25 FTE | Low | Low | Medium | Medium | High | |
Low Designer = 0 - 0.25 FTE | Low | Low | Low | Low | Medium | |
360 Marketing
For marketing to complete
360 Marketing plan
Sustainability
•How is this product going to hint towards the sustainable future KING strives for?