APPROVALS | ||
|---|---|---|
Department | Approver | Signature |
Engineering | Tony Tawfik | |
Design | ||
Marketing | Patricia Gigliotti | |
DK | David King | |
Product Proposition
The Heritage range is a timber base dining collection. This range inspired by David King is a large format dining setting made to last as a generational table. To create a strong presence the Heritage table is to feature a thick, engineered core, no veneer tabletop, reinforced by steel for a lifetime of use. Due to the premium construction method and presence of the Heritage pricing is to be comparable to the Aspen ++++
This Project is to focus on releasing the following items for the Post Summer 2023 sale:
6 & 8-person fixed table
12-seater fixed table
Swivel chair
Range extension (later date, 6 months)
6 > 8-person extension table
8 > 10 extension table
Range Gap
Thick top dining table that provides a grounded presence to the room
More premium construction method for a generational table
Larger format table
Requirements for Success
What is the target requirements to make this a successful project?
Requirements |
|---|
Large format and thick tabletop |
User friendly table extension mechanism |
No veneers on table surface |
Interchangeable legs for sales seasons |
Durable design and construction |
Post Summer 2023 release |
Range extension to feature Australian timbers |
Strength provided by smart utilization of steel |
25-year steel warranty |
Key Risks & Considerations
What are the key risks involved in the project?
e.g. manufacturing risks, design complications, bottlenecks in the timeline, commercialization risks, brand discrepancies
Key Risks | Mitigation plan (Concept refinement phase) |
|---|---|
Post summer 2023 release | |
Getting Australian timber to market at the same time (Aus timber not to hold up projects) | |
3rd part manufacturers: lead times, quality, capability | |
Differing mechanical properties of the multi-material construction |
Design, Develop & Test
What Must be Designed?
Interchangeable legs
Tabletop
Frame
Material layering (construction method for tabletop)
Extendable table mechanism integration
What must be Developed?
Interchangeable legs
Tabletop
Frame
Material layering (construction method for tabletop)
Seat layout
What must be tested?
Tabletop strength
Tabletop multi-material mechanical properties synergy
Strength of legs
Attachment method of legs to tabletop
Extendable table mechanism
Table stability
Manufacturing Scope
Manufactured In-house
Steel frames (jigs to be commissioned)
Legs and internal steel (jigs to be commissioned)
Metal finishing?
Procured Externally
Tabletop (new construction method needs commissioning)
Veneering on legs
Extension mechanism
Packaged and sent from timber supplier
Resourcing Estimates
Project Length | ||||||
|---|---|---|---|---|---|---|
P I r n o t j e e n c s t i t y | Less than 3 months | 3 - 6 months | 6 - 9 months | 9 - 12 months | 12 months + | |
High Designer = 1.0 FTE + | Medium | High | Very High | Very High | Very High | |
High-Med Designer = 0.75 - 1.0 FTE | Medium | High | High | Very High | Very High | |
Med Designer = 0.75 - 0.5 FTE | Low | Medium | High | High | Very High | |
Med-Low Designer = 0.5 - 0.25 FTE | Low | Low | Medium | Medium | High | |
Low Designer = 0 - 0.25 FTE | Low | Low | Low | Low | Medium | |
Initial Concept Ideation & Sketches
360 Marketing
For marketing to complete
360 Marketing plan
We can make things that can be handed down from generations to generations we can hand down the stories from generation to generation
1977 first table shown at the showgrounds in Moore park
Sustainability
•How is this product going to hint towards the sustainable future KING strives for?
Return on Investment
N/A DK approved