Facebook Offline Conversion

Link: Facebook Offline Conversion

Draft mode

Documentation that is covered in this section are below:

1. use case scenario (what do you do and how do you do it ?)

2. features

3. functionalities

4. Workarounds

5. Ask for support

6. Settings : Please document this on Fb Offline Conversion Setting

The Purpose: 

Use the Offline Conversions API to send offline conversion events and to see how many customers viewed or clicked Facebook ads before converting. 

The offline events are pulled from View and uploaded to Fb via Offline Conversions API. 

How It Works? (On Portal)  

On Portal-AU: Go to Customers => Facebook Offline Conversion 

Open

Steps:  

• Write the upload tag: 

Upload Tag is optional. It is the name of the event and if left blank the portal will auto set the name to current timestamp. 

• Choose the min date 

• Choose the max date  

• Click Upload to Facebook button. 

Hitting the Upload to Facebook button, the program fetches the view for the given timeframe and upload it to the Facebook. 

On success/Failure => The system generates the messages. 

On Success: You will see the activity log on Facebook. 

AU SCOPE: (SAP)

"KING_AU"."KING_FB_OFFLINE_CONVERSION" 

/* KING_AU is for AUSTRALIA- FB Conversion view that has AUSTRALIA SCOPE */ 

NEW ZEALAND AND CANADA SCOPE:  (SAP)

"KING_CA"."KING_CA_FB_OFFLINE_CONVERSION" 

/* KING_CA is for CANADA - FB Conversion view that has CANADA SCOPE */ 

"KING_NZ"."KING_NZ_FB_OFFLINE_CONVERSION" 

/* KING_NZ is for NEW ZEALAND - FB Conversion view that has NEW ZEALAND SCOPE */ 

Activity Log:

The Facebook business Manager can view the activity logs.

If you are the Facebook Business Manager

To see the activity log: 

• Log in to: Facebook Business Manager  

• Navigate to Events Manager => Data Sources  

• Choose Developer Account under Data Sources 

• Click the History tab as seen below: 

• The Activity name seen is the optional tag. 

Settings:

Please follow the link Fb Offline Conversion Setting

Adding Assets and Manual upload of events for offline conversion in FB :

The Facebook business Manager can add the assets to the offline events and upload the events.

To do so

• Go to Business Manager > Business Settings.

• Select Data Sources.

• Select the Offline Event Sets.

• Select your newly set Offline Event Sets.

• Click on Add Assets

• Add below Assets

  • KINGLIVING NEW ZEALAND LIMITED

    • Account # 1626---

  • KING LIVING CANADA

    • Account #: 594--

Once the account been set up. You can do manually upload the events to the event set.

For Manual upload of events:

• Go to Business Manager > Business Settings.

• Select Data Sources.

• Select the Offline Event Sets.

• Select your newly set Offline Event Sets

• Click open in Events Manager tab

This will open a new window for Events Manager. Here you can manually upload the CSV file by choosing the upload events button.

NOTE:

Manual offline events upload is possible for CANADA and NEW ZEALAND atm. 

For AU, it can be done both manually and automatically via KING AU Portal. 

Support:

For technical support please contact IT.