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Project Name

Jasper 20th Anniversary

Designer/s

Tanya Rechberger

Project Deliverable

Re vamp Jasper for 20th Anniversary

Start Date

Target Launch

Autumn 2023 Sale

Target Price Range

n/a

Internal Resource Est.

Project Budget

Exp. CAPEX Cost

Product Proposition

Give a brief summery of the proposed project.

What is the product?

Where did the idea come from?

Design influences and aesthetic direction?

Is it part of a collection? Range Extensions?

What is the King ‘difference’?

Range Gap

What gap in the range is this product addressing?The Jasper lounge is turning 20 years old in 2023. In this time the Jasper has only had one major update, therefore the current offering internally known as the Jasper 2.

For the 20th anniversary, King is celebrating the Jasper, and for this occasion, the King team are developing and refining the Jasper for its birthday, new features and refinements include:

  • New Light (To be released at a later date to the other updates, due to long development lead time)

  • New shelves with curves to soften edges and to follow lines of the sofa

  • New smart pockets, to streamline smart pocket look (magnets?)

  • Rounded backed corner piece, alike the Kato

  • Extra cushion option. Premium firm seating option

  • Overall Comfort Improvement

  • Storage sofa upgrade option to be used as a bed

  • Bolster flap???

Range Gap

  • Jasper was updated in 2018. It is now appropriate to update the Jasper to keep inline with King values and design direction.

Requirements for Success

What is the target requirements to make this a successful project?

Requirements

e.g. What are the functional and aesthetic requirements of the product? e.g. look, size, features etc.

XXXXX

XXXXX

XXXXX

XXXXX

Improved overall comfort

Add an extra cushion comfort option. That offers a firmer option

New shelves

  • Make more Contemporary

  • Match with arm form with curve of edge

New smart pockets

  • Streamline aesthetics

  • Keep manufacturing costs low

Round Backed Corner piece

  • Bring curves into Jasper (direction of King design)

Light

  • Integrated into Smart Pocket

Back cushion fill possible change in GL, to what is used in Thailand

Key Risks & Considerations

What are the key risks involved in the project?

e.g. manufacturing risks, design complications, bottlenecks in the timeline, commercialization risks, brand discrepancies

XXXXX

Key Risks

Mitigation plan (Concept refinement phase)

XXXXX

XXXXX

XXXXX

Post summer release

Marketing is planning for an Autumn release

Photoshoot in October

Has been moved to November

Cannibalizing’s Kato with round back corner piece

N/A

Solution for pockets, cost if we are to go with magnets

Will not be on every arm

Lead time of light

Will be a sperate release

Increase of SKU’s

N/A

Cost of new shelves

no cost increase

Duo cot - lead time for GL

Backup option dacron felt will be fine

Design, Develop & Test

What Must be Designed?Aesthetics, function, components

  • Shelving

    • Aesthetics to match Jasper lines

  • light

    • Complete design

  • Curved back

    • Internal frame

    • fabric Patterns

    • Foam shape

What must be Developed?

  • Pocket system

    • manufacturing process

    • streamlined pockets

  • Shelving

    • Timber Joining method

    • Veneering

  • Increased comfort

    • Seating ergonomics/angles

    • Cushioning and foam

  • Premium firm seat cushion

    • Cushioning and foam

  • Light

    • ?

Iterative work, or some kind or scope of work that confirms that the design works

    • ?

  • Curved back

    • Internal frame

    • Fabric patterns

    • foam shape

What must be tested?List parts/tests that may be completed. E.g., functional, process, material, compliance, or market testing.

  • Pocket system

    • Manufacturing process

    • fatigue

  • Shelving

    • Veneering

    • Strength

  • Comfort

    • Perceived comfort / user testing

  • Premium firm

    • Perceived comfort / user testing

  • Light

    • aesthetic

    • compliance

    • functionality

  • Curved back

    • Strength

    • Aesthetics

Manufacturing Scope

Manufactured In-house

  • xxxxSmart pockets

  • xxxx

  • xxxx

  • Note any new processes or materials to be commissionedCurved Back

  • Premium firm seat cushion

  • Improved comfort

Procured Externally

  • xxxx

  • xxxx

  • xxxx

  • Note any new processes or materials to be commissionedTimber shelves

  • Light

Resourcing Estimates

Project Length

P I

r n

o t

j e

e n

c s

t i

t

y

Less than 3 months

3 - 6 months

6 - 9 months

9 - 12 months

12 months +

High

Designer = 1.0 FTE +

Medium

High

Very High

Very High

Very High

High-Med

Designer = 0.75 - 1.0 FTE

Medium

High

High

Very High

Very High

Med

Designer = 0.5 - 0.75 FTE

Low

Medium

High

High

Very High

Med-Low

Designer = 0.25 - 0.5 FTE

Low

Low

Medium

Medium

High

Low

Designer = 0 - 0.25 FTE

Low

Low

Low

Low

Medium

Light Concepts and Sketches

Rounded Back Corner Piece

Image AddedImage Added

Light

Shelves

Smart pockets

360 Marketing

  • For marketing to complete

  • 360 Marketing plan

Sustainability

•How is this product going to hint towards the sustainable future KING strives for?

Return on Investment